One of the most important parts of a link (internal or external) is it’s Anchor Text. This is simply the text that is displayed for a link – ie. “find Great Tacos here” whereas, Great Tacos is the anchor text. The idea would be to have that link pointing to a page with Tacos or [...]
Internal Linking
With a General Link Understanding, your Internal Linking Structure is something that the search engines pay a lot of attention to. Usability and friendliness are important aspects in the eyes of Search Engines. Furthermore, your ability to tell the engines information about a link is important.