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Website Design Process - Terms |
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Online Real Estate
Any other online properties or applications.
This includes; other websites, blogs, message
boards/forums, photo gallery, etc.
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Keyword Research
Keyword research is a process that helps
determine what keywords you should optimize your
website for. Including Keywords in your
page's content/information as well as your URL
(web address), page names, META tags (info),
and other site components will help you rank
higher in the SERPS.
Some of the tools used in Keyword Research are:
Google's Keyword Tool
Keyword Discovery
as well as others
For more information about
keywords, visit our
Search Engine Optimization
Keyword Section
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Competitor Review
The
process of reviewing a client's competition and
that competition's website or other internet
property. This is an important step and
allows for better understanding of the online
environment.
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Creatives
Any image, graphic, site mock up, etc.
developed.
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Best Practices
"Best
Practice is an idea that asserts that there is a
technique, method, process, activity, incentive
or reward that is more effective at delivering a
particular outcome than any other technique,
method, process, etc. The idea is that with
proper processes, checks, and testing, a desired
outcome can be delivered with fewer problems and
unforeseen complications. Best practices can
also be defined as the most efficient (least
amount of effort) and effective (best results)
way of accomplishing a task, based on repeatable
procedures that have proven themselves over time
for large numbers of people." - Wikipedia
In terms of the internet space, this can be
expanded to include the generally accepted and
industry wide techniques and rules that govern
Website Design as well as SEO or SEM related
actions.
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Navigational
Structure
This
refers to a website's links, menus, etc. that
offer a user the ability to navigate or find
their way through that site.
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Categories & Sub
Categories
The
sections or areas of a website used to easily
organize data and pages for better navigation.
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Layout
A
Website Structure as it pertains to size, shape,
placement of buttons and images and links.
A site's layout is very important in achieving a
friendly user experience.
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Color Schemes
Simply
the colors used in the site. A good color
scheme utilizes colors that match each other and
often colors that reflect a look and feel that
relate to companies particular industry.
Additionally, it is vital that a site's color
scheme be visually pleasing. Eye-strain
and "loudness" are often overlooked and can lead
to a user leaving a site prematurely. |
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