The names of the pages within your website are very important to your overall optimization efforts and are a great place to add some relevant keywords. If you are able to have a Domain Name (www.yourwebsite.com) that includes your Primary keywords, you are already taking a good step. Unfortunately, this is often not an option. Many businesses especially like to have their business name as their domain name. This is acceptable and just means you must be sure to use all other opportunities to insert your keywords.
Be sure to reflect your primary keywords in your page names
ie. Keyword=HD Television – www.mysite.com/hd-television.html
If you are separating your site’s content into different categories, it may be helpful to add keyword rich folder names.