Search Engine Optimization

Search Engine Optimization (SEO) is a very extensive process, the overall goal of which is to “Optimize” a website, or other online property, to perform better in the eyes of Search Engines.

Essentially, a well optimized website will show up for its desired Keyword Phrases on the first page of Google (preferably in the first few results). It is important that you find a set of phrases that are extremely relevant to your website and business as well as phrases that will draw a significant amount of useful traffic (visitors) to your website.

Having your site show on Page 1 of the Google Search Engine Results Pages (SERPs) is critical, especially in one of the top three organic positions.  Those top 3 positions receive approximately 58.4 percent of clicks from searches (study from Optify).

search engine results click thru ratesRanking in the number ONE position garners an average Click Thru Rate (CTR) of 36.4 % while number TWO had 12.5% and 9.5% for the THIRD.  The number ONE ranking in Google receives equivalent traffic going to the sites appearing in the second through fifth positions.

Search Engine Optimization Process

Check out the full SEO Process

Step 1 – Assessment & Discovery

Initial Meeting
SEO Goal Assessment
Keyword Research & Competition Analysis

Step 2 – SEO Planning

Baseline Audits
Strategy Outline

Step 3 – SEO Implementation

On-Site Search Engine Optimization
Off-Site Search Engine Optimization

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