Search Engine Optimization (SEO) is a very extensive process, the overall goal of which is to “Optimize” a website, or other online property, to perform better in the eyes of Search Engines.
Essentially, a well optimized website will show up for its desired Keyword Phrases on the first page of Google (preferably in the first few results). It is important that you find a set of phrases that are extremely relevant to your website and business as well as phrases that will draw a significant amount of useful traffic (visitors) to your website.
Having your site show on Page 1 of the Google Search Engine Results Pages (SERPs) is critical, especially in one of the top three organic positions. Those top 3 positions receive approximately 58.4 percent of clicks from searches (study from Optify).
Ranking in the number ONE position garners an average Click Thru Rate (CTR) of 36.4 % while number TWO had 12.5% and 9.5% for the THIRD. The number ONE ranking in Google receives equivalent traffic going to the sites appearing in the second through fifth positions.
Search Engine Optimization Process
Check out the full SEO Process
Step 1 – Assessment & Discovery
SEO Goal Assessment
Keyword Research & Competition Analysis
Step 2 – SEO Planning
Step 3 – SEO Implementation