What
is Search Engine Optimization (SEO)?
Search Engine Optimization is a very extensive process, the
overall goal of which is to "Optimize" a website, or other
online property, to perform better in the eyes of Search
Engines.
Essentially, a well optimized website will show up for its
desired Keyword Phrases
on the first page of Google (preferably in the first few
results). It is important that you find a set of phrases
that are extremely relevant to your website and business as
well as phrases that will draw a significant amount of
useful traffic (visitors) to your website.
Why
is SEO important?
Considering that information is now always just a click
away, it is extremely important that people can find you
business quickly and easily. By optimizing your website,
search engines will be able to bring your website to the top
of the heap and therefore display you and your services to
the most consumers possible. |
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What are
Keywords?
Keywords, or Keyword Phrases are words or term used to find
useful results in internet searches. Basically when someone
does a search for something, the term they use to search
with is the Keyword.
Why are Keywords important?
Utilizing the proper Keywords throughout your website
(within your content, page names, links, url, etc) is
extremely important and will help you rank higher in the
SERPS (I)
What are
the different types of Keywords?
Primary The Primary or Holy Grail Keyword is, based on the
specific site, the most important Keyword Phrase your site
should rank for. Two things that help determine your
Primary Keyword are, what term is most relevant to your
site/business and what term will help draw as much possible
traffic to your site. Secondary & Tertiary Supporting the
Primary Keyword Phrase, the secondary and tertiary terms are
other relevant, traffic drawing keyword terms that are
useful for your site.
What is Keyword Research and why is
it important?
Keyword research is a process that helps determine what
keywords you should optimize your website for. Including
Keywords in your page's content/information as well as your
URL (web address), page names, META tags (I),
and other site components will help you rank higher in the
SERPS.
Some of the
tools used in Keyword Research are Google's Keyword Tool,
Keyword Discovery, as well as others |
