So if you dont watch AMC’s original series Mad Men, you SHOULD! In it’s 4th season, the show is based around an advertising agency on Manhattan’s Fifth Avenue. “Set in 1960s New York, the sexy, stylized and provocative AMC drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell.” – AMCTV.com
I have seen all the episodes of the show and was very excited when the 4th season started in late July 2010. While the show is great, this post is instead about the commercials broadcasted during the show. With the use of Tivo and DVR quickly making most commercials invisible, it takes a lot to make most people sit through a commercial block instead of jumping ahead.
Todays, “AD Men” have tried many techniques to counteract the effects of skipping commercials. One of the first things they did was play a “short” during the commercial that was either for the show you are watching or another one on the networking making you think the show was back on. Other techniques come into play but Mad Men has done something that not only made me stop my “fast forwarding” of the commercials, but made me actually want to watch them.
Before select commercials, there is a short 5 – 10 second “fun fact” about the commercial or company the commercial is about. Last night’s episode 5 of Season 4 (The Chrysanthemum and the Sword) featured a few of these fun facts for companies like Hotels.com, Clorox, and more. one such fact was that “From 1920 to 1960 the Clorox ‘pitchman’ was an animated bleach bottle named ‘Butch’ “.
Another fact is for Klondike and states “The ‘what would you do for a Klondike Bar?’ tagline debuted in 1982”. While these facts are short and sweet, I find that they are interesting enough to me to make me watch some of the commercial block. It takes a lot to now make that impact and I applaud the concept.