Yet another large brand has made a move into the Group Buying/Daily Deals game, Local.com acquires location-based shopping data aggregator Krillion.
Krillion offers local shopping information on more than 70K consumer based products from more than 50K retailers. The info they offer includes in-store availability, current discounts, comparison prices and images.
What does this have to do with Daily Deals?
Reports back in January claimed that Local.com was set to acquire iTwango, an early stage (at the time) group-buying platform that would allow advertisers to extend discounted offers to consumers based on their Geo-Location. With that acquisition, Local.com said it would re-brand iTwango (now Spreebird) and distribute the deals and offers through its network of locally based sites.
The newly re-branded Spreebird.com, aggregates deals from different providers across the country allowing users to find/buy those deals that are most useful.
The collaborative capabilities and technologies of Krillion, Local.com and iTwango (spreebird) will allow Local.com to provid it’s users what should be a quality product. Spreebird expects to launch apps for iPhones & Android during the 3rd Quarter of 2011.