Google AdWords is a service provided by Google that allows customers to place text advertisements on the SERPS (Search Engine Result Pages). When you do a search with Google (and most other Search Engines), you often see two sets of results. Ones on the left and ones on the rights (usually marked “Sponsored Results”).
The Sponsored Results are advertisements. One of the great things about this service is it offers smaller websites and businesses the opportunity to show on the first few pages of Google for their desired Keywords. Having used all 3 major Search Engine’s versions of PPC Service (Pay Per Click), I would have to say that Google’s is the best.
The basic steps in setting up a “Campaign” are as follows: (this can be applied across most engines)
Sign up for a new account – entering your contact information and a credit card number will usually get you started.
Choose some keywords – pick the words that you would like to show up for. ie. (if you sell hardwood flooring, you may want to pick words like hardwood flooring, wood flooring, wood floors, etc)
Set your CPC (Cost Per Click) – you can choose what you would like to pay for a click on each keyword. This is important because you CPC, as well as some other factors, determine whether you ad will be 1st, 2nd, 3rd, etc. Depending on the Keyword and the competition for that keyword, you could pay anywhere from $0.05 to $10.00+. Having an Optimized website will help keep these costs down significantly
Set your budget – one of the greatest benefits of using PPC services is that you only pay for the clicks that you receive. Unlike pricy, and often ineffective, newspapers ads, you only pay when someone actually interacts or clicks on your ads. There are no minimum budgets and you can even choose to only show your ads on certain days of the week, certain hours of those days and to certain Geographic locations (look for more information about GEO-Targeting coming soon)
Link to your website – choose the page or pages that you want to send people too once they click on your advertisement. This is important especially for larger sites and sites that offer a variety of services.
That’s It! – for the most part, that’s all there is too it.
Remember, these “steps” are to serve as a basic outline to the process for better understanding of how it works. There is much thought that should go into choosing keywords, setting CPCs, Budgets, Landing Pages (which pages you link to from the ads), etc.
In addition to being able to set your own pricing, time of day, etc, one of the most beneficial tools offered with this service (and as a stand-alone service as well) is Google Analytics, which offers insight into visitor statistics and website usage data. More Google Analytics info.
For more information about Google AdWords, the other search engines PPC services, or any other information contained in this post Please contact us