Series: Google AdWords 101

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Google AdWords 101In a continuing series we will be presenting information and tips that we feel will act as a great 101 level training for those either new to Google AdWords or already active for years.

We are going to cover many topics throughout the series. Here is a list of just some of the topics. We will try to add links to the subsequent posts where you can find the specified information.

Google AdWords 101 Topics

Introduction to AdWords
The importance of setting goals
Where do Ads appear (Display vs Search Network)
How Google ranks ads (multi-part)
What is Quality Score (and how it Relates to Ads)
The AdWords Ranking Formula Explained
Actual CPC vs Max CPC
The importance of structure (coming soon)
How to choose the right keywords (coming soon)
How to write great ads (coming soon)


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