Back in March  Foursquare, the location-based mobile platform, revamped their entire Merchant Platform with is launch of Foursquare 3.0.
Key in the revamp is expanding the options for merchants offering specials and, making it quicker and easier to do so. Currently, more than 250,000 small-large businesses signed up for the free Foursquare platform, many of which offer specials.
What are Foursquare Specials?
Aside from the ability to reward customers for their ‘check ins’, customers of neighboring venues can see your specials and perhaps stop by to see what it’s all about. Foursquare now offers SEVEN different types of specials and we’ve offered some details on each here.
A Swarm Special is an interesting concept. The way this special works is by inviting lots of people to check-in at the same time. You have the ability to set a minimum number of users that must check in within a 3 hour slot in order for this special to activate.
The special is only able to be unlocked once per day, per venue and is a great way to attract larger groups of visitors.
The ‘Friends Special’ lets you set a minimum threshold for a group of foursquare users who are ‘friends’ to receive rewards for visiting your venue together. The special can only be redeemed when that threshold is met by the users checking in.
“this is a great way to get groups of friends to come to your venue and to work off the social aspect of foursqare.”
This particular special gets its name from a “flash sale”. You can set the number of Specials you want to unlock per day, then after that it is first-come, first-serve. When it reaches your limit, there are no more specials available for that day.
If your venue has x number of items to offer in the sale, you can limit it to unlock that number of times.
This special unlocks when a user, for the first time, checks in at your venue. This is one of the most direct ways to attract new visitors to you.
Offering this special may also attract people in the local area who may be unfamiliar with what you provide.
Check-in / Loyalty / Mayor Specials
These are the classic specials. Mayor specials are awarded to those with Mayor Status. Check-in specials are awarded to anyone who checks-in and loyalty specials are rewards for users who check-in X number of times (set by the venue owner).