For those of you unfamiliar with Foursquare and may feel a bit left out when it comes up in conversation let us give you a quick intro the the Location-Based Mobile Platform.
Foursquare “.. makes cities easier to use and more interesting to explore. By ‘checking-in’ via a smartphone app or SMS (text message), users share their location with friends while collecting points and virtual badges”..
Foursquare allows users to bookmark places and venues they have been to and share information about those places for their connections to see.
Merchants and brands can leverage the foursquare platform by utilizing lots of tools to “obtain, engage and retain customers and audiences”
Foursquare also gives the ability to merchants to create deals for users. Checking-In to a venue may afford you a free appetizers at a restaurant or a 10% off at a clothing store, etc.