Category Archives: Google AdWords

Series: Google AdWords 101 – Quality Score & Ads

One of the components to Quality Score is your Ad’s Relevance to the keywords you choose to purchase as well as the search term the user provides. Understanding that proper … Read more →

Series: Google AdWords 101 – Quality Score

Everything we have been talking about in this section comes down to this: Quality Score is KEY! The higher your Quality Score, the lower your costs. So now that we … Read more →

Series: Google AdWords 101 – Calculating Ad Rank

As we have mentioned in previous posts from this section and series your Ad’s Rank is not solely determined by the CPC (cost per click) that you are willing to … Read more →

Series: Google AdWords 101 – How AdWords Works

Let’s understand how AdWords Works…. Each and every time a search is done a new Ad Auction tales place. This can happen millions of times a day. Ad Auctions take … Read more →

Series: Google AdWords 101 – How Google Ranks Ads

This installment is a multi-parter. This set of posts will talk about how Google Ranks Ads. Having a full understanding of the way ads are ranked, the components of the … Read more →

Series: Google AdWords 101 – Where Ads Appear

There are 3 places where your Google AdWords ads can appear. It is important to have a full understanding of the different location options so you get exactly what you … Read more →

Series: Google AdWords 101 – Setting Goals

Before you begin…. What are your AdWords goals? What do you want to see happen through AdWords? Do you want to get X number of clients per week, sell this … Read more →

Series: Google AdWords 101 – Introduction

Google AdWords is the advertising platform from Google, this is where Google initially made the bulk of it’s money and remains a very large piece of the overall revenue stream. … Read more →

Series: Google AdWords 101

In a continuing series we will be presenting information and tips that we feel will act as a great 101 level training for those either new to Google AdWords or … Read more →

Google AdWords Advertisers – Target Tablet Users

Adding to a slew of very specific targeting options for Google AdWords Advertisers, ability to separately target Tablet Users [iPad, Android, etc] has now been added. AdWords advertisers can target … Read more →