Facebook Wants Your Organs… Kinda

Facebook made a major announcement today on Good Morning America, making public a new feature which, according to Zuckerberg “will save thousands of lives!”

Facebook has many good, and yes some bad/annoying features. The ability to listen to music and share that music with friends, post/share photos and more and common to the Social Network. But today Zuckerberg takes things to a different level.  (more…)

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Increased Transparency for AdWords Quality Score

Earlier this week [4/24/12],  Google put out an update to the way they display Quality Score within your AdWords dashboard. Google posted information about the update on their blog and we have shared the details with you below.

Quality Score is a main component in determining your eCPC or your Actual (effective)  Cost Per Click. It is vital to understand how QS can be improved. Take a look at the highlights below and contact us with questions! (more…)

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Status Insights via AdWords helps you diagnose faster

Always striving to offer the advertiser the most robust solutions available, Google posted another updated earlier this month [3/20/12] to help you better test your ad’s visibility.

“This week we’re introducing a status insights icon in the Ads tab that provides visibility into the approval status and potential policy limitations for each individual ad creative.” (more…)

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California Get Online

California was an awesome trip. We had the wonderful opportunity to meet business owners from all across the state of California. Starting in LA we then traveled to Irvine, Bakersfield and Sacramento.

We were certainly well received and it was a true pleasure to get to know some of the great businesses and business owners in attendance.  (more…)

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Apple “See & Touch” Event – New iPad?

Apple is holding a huge event today which they are calling “See and Touch”. When the invites for the event were sent out a few weeks ago they said “We have something you really need to see. And touch.”

Well, the wait is finally over. The event is today [3/7/12] at 1pm EST and all the rumors and hear-say will finally come to an end. We’ll do our best to update this post throughout the day so be sure to check back often. (more…)

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Google AdWords – Ad Sitelinks Improvements

In the middle of February [2/14/12] Google posted another update to improve your ad’s quality and relevance to the searcher. The benefit of the update is the ability to more clearly display deeper “site links” links back to your site.

“We’ve talked before about how useful ad sitelinks can be. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without.” (more…)

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Google Privacy Policy Update

“One policy, one Google experience”. That is the motto behind the new Google Policy Site. Today [March 1 2012] marks the change over date from Google’s old policy guidelines to their new, more unified approach.

The thought is to make things easier for the user. “We got rid of over 60 different privacy policies across Google and replaced them with one that’s a lot shorter and easier to read.”  (more…)

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Web search reveals story of WWII survival

Newsday story of Arthur Meyerowitz

[via:Newsday] Seth Meyerowitz never knew his World War II veteran grandfather, a turret gunner who survived the crash of a B-24 Liberator in France in 1943 and who evaded capture by the Gestapo because of the kindness of strangers.

But prodded by plans to travel last month near the French region where his grandfather’s plane went down, the Web entrepreneur decided to use the Internet to learn more about the crash and the survival of his grandfather Arthur Meyerowitz. (more…)

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Small Business: Be a standout on LinkedIn

this story originally appeared in Newsday, By: Jamie Herzlich
Creative. Innovative. Dynamic. – All very descriptive words, but terribly trite, according to LinkedIn’s recently released 2011 list of the most overused words and phrases in member profiles.

With more than 135 million users on LinkedIn, it’s important to avoid the buzzwords and create a unique and complete profile that will help set you and your business apart, say experts. (more…)

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Google+: 5 Awesome & Standout Features (or Updates)

Google+ 5 Awesome Features & UpdatesGoogle+ launched earlier this year and was able to capture more than 40 million users in it’s first few weeks. It boasted dozens of features that Facebook either did not have or which lacked in quality/performance.

Circles, Hangouts, Editing posts and more are just a few of the features Google+ has to offer. We’ve compiled a list of 5 ‘Awesome & Standout Features’ Google+ brings to the table. (more…)

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