Here are 5 useful Tips to remember when designing a new website or revamping an old one. Read on to find out how Navigational Structure, Internal Linking, Meta Tags, Keyword Research, and your Domain Name all come into play when utilizing Web Design Best Practices.
TIP #1 – Navigational Structure (more info about Site Structure)
A solid navigational structure is important to the success of any website. It is important that links and menus are displayed in an easy to find and fairly intuitive manner. Most sites display links as a bar across the top of the page or on the left/right side. Because of this, most of your site users will expect the links to be in one of those locations. Try not to be too fancy as you may confuse and frustrate your users. Additionally, Internal Linking (TIP #2) is very useful in helping users find their way throughout your site.
TIP #2 – Internal Linking (more info about Internal Linking)
Providing useful and relevant links from page to page within your site is TIP #2. If you mention one of your Keywords within a paragraph, it may be useful to link to another page within your site where a user can find more details about that Keyword. Search Engines generally look highly on a quality internal linking structure as it lends itself to user-friendliness and ease-of-use.
TIP #3 – Meta Data
Implementing appropriate Meta Tags (Title, Keywords, and Description) is TIP #3. Search Engines tell website designers certain information about how their ranking systems work and the information that is important to include on a website to assure you rank as high as possible. One of the most important things Search Engines tell us is to be sure to utilize our Meta Tags to inform them (the engines) of what our website is about. By performing some Keyword Research (TIP #4), we will determine what keywords should be included in our Meta Tags.
TIP #4 – Keyword Research
Search Engines provide some great tools for Keyword Research. Beyond the Engines, there are websites available where, for a fee, you can perform detailed research to determine the best phrases and terms to focus your website around. Google’s Keyword Tool (free) as well as Wordtracker (paid) and Keyword Discovery (paid) are very helpful resources for this information.
Utilizing these tools will help with all aspects of your website’s development including creating your Meta Data, choosing the best Domain Name (TIP #5) and including relevant terms within your site’s content.
TIP #5 – Domain Name
Choosing the best domain name is yet another important piece to this puzzle. It is always a good idea to use your business name as your domain as it helps with branding and marketing. However, what many people don’t know is that your domain name is a great place to bump up your keyword relevancy. If you can include your top keyword as your domain name – websitedesign.com it will help with your ranking and overall site traffic. Many sites use what is called a vanity URL whereas the business name domain – mybusiness.com – may forward to the keyword rich URL – websitedesign.com. This is a fairly simple function to set up and will assure that you are taking advantage of yet another piece of that SEO puzzle.
For more information on any of these tips or any other information that is included on our site, please feel free to contact us at anytime.